Excerpt from: IMPACT Blog –
One of the biggest challenges in growing your business is finding product/market fit.
In addition to transforming the way you market your product or service, finding product/market fit completely changes (and improves) the product development process.
With good product/market fit, you offer a product that you know your customers want, ultimately, making it extremely easy to convince them to buy it. But like with anything, without a thorough understanding of product/market fit, you’re basically guessing.